Press Releases

Bold Commerce hosts central Canada’s largest 24-hour game-a-thon

More than 235 gamers will gather together at Bold Commerce this September 7 and 8 for Extra Life North 2019, a 24-hour game-a-thon charity event in support of the Children’s Hospital Foundation of Manitoba. Presented by Bold Commerce and Flocker.tv, the event will be central Canada’s largest Extra Life event yet, and the first 24-hour gaming event of this capacity in Winnipeg. Together, organizers, sponsors, participants and the community hope to raise over $50K.

“Since Bold’s inception, we have made a commitment to always give back to our community. I’m so proud that this has become core to our culture, which speaks to the amazing people that work here. The Children’s Hospital Foundation of Manitoba does some incredible work to ensure that kids and families in the community have support when they need it most, and we’re very happy to be a part of that,” says Bold Commerce Co-Founder and Chief Executive Officer Yvan Boisjoli. “Once we discovered Extra Life, we knew that this was something Bold needed to champion, as it is such a great event that aligns so well with our team. This will be our third year putting it on, and we are so excited to see it grow to this scale.”

In the last decade, Extra Life has raised more than $50 million for sick and injured kids. All proceeds raised by Extra Life North will be donated to the Children’s Hospital Foundation of Manitoba.

There is nothing like gamers of all kinds coming together under one roof to create a movement to help sick and injured children,” states Stefano Grande, President & CEO, Children’s Hospital Foundation of Manitoba. “Our thanks to Bold Commerce for taking on this incredible event which shows not only their passion for the community but their purpose. Together, anything is possible.”

From video games and mobile games to tabletop and board games, the event encourages gamers of all types to register, and for 24 consecutive hours, do what they love most. Leading up to the event, participants are encouraged to raise funds for the Children’s Hospital Foundation of Manitoba, by gathering support from their community. The public is also encouraged to stop in to make a donation and cheer on the gamers as they battle for a great cause. For those unable to attend, you can still make a difference by donating online at extralifenorth.com.

The event will be MCed by Winnipeg’s favourite morning radio host and do-gooder Ace Burpee, with 103 Virgin Radio Live on Location. Nathan Beaulieu of the Winnipeg Jets will also be in on the action, playing head-to-head with Champion Kids of the Children’s Hospital Foundation of Manitoba. Competition is also expected to heat up with a media vs. media gaming match. Other notable guests include RBC Olympians Jill Officer, Olympic gold medalist and 2-time World Curling Champion and James Lavallée, sprint kayaker for the Canadian Kayak Team.

Media are invited to attend at 12:00 p.m. for the Extra Life North Opening Ceremony.

Extra Life North will be streamed LIVE on Twitch’s home page, via the Flocker.tv stream.

Many thanks to our sponsors: the Royal Bank of Canada, PwC, Staples Canada, Whitecap Venture Partners, Round13 Capital, MLT Aikins, Enjoy Creative, Arthur J. Gallagher & Co., Canaccord Genuity Wealth (Tétrault Wealth Advisory Group), Laivly, Online Business Systems, SkipTheDishes, Payworks, PNP Games, Tangent Animation, Permission Click, OverActive Media, Archangel Fireworks, Jani-King, 6 Degrees Photobooth, DXRacer, Pizza Pizza Ltd., and Clay Oven.

Follow Extra Life North 2019 on Twitter and Facebook.

About Extra Life
Established in 2008, Extra Life is a grassroots movement working to save local kids through the power of play. The 24-hour game-a-thon charity event unites gamers around the world as they support their local Children’s Miracle Network hospital.

About Bold Commerce
Named one of Canada’s fastest-growing tech companies by Deloitte, Bold Commerce is a leading app provider for one of the largest eCommerce platforms in the world, and now delivers functionality and flexibility on multiple eCommerce platforms for retailers of all sizes. The Obama Foundation, DJ Khaled and Staples Canada are among the list of 90,000+ brands in over 170 countries around the world that trust Bold’s suite of eCommerce tools to power their online stores every day.

About the Children’s Hospital Foundation of Manitoba
Established in 1971, the Children’s Hospital Foundation of Manitoba works to support the special health care needs of children through reliable and consistent funding of equipment and programs at the Children’s Hospital and pediatric medical research at the Children’s Hospital Research Institute of Manitoba. Since its inception, the Foundation has raised over $110 million. For more information about the Foundation, please visit www.goodbear.ca.

For more information, please contact:
Nadia Selby
Event Specialist, Bold Commerce
E: media@boldcommerce.com
P: Office: 204.808.8095 / Mobile: 204.981.6933